Influence: The Psychology of Persuasion

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Cialdini’s book is a must read for all sentient beings. The facts on the ground are too numerous for our minds to accommodate so we consistently adopt mental shortcuts that make us vulnerable to the compliance practitioner. Forewarned is forearmed!

BTW Charlie Munger‘s personal reflection on Cialdini’s thesis, “24 standard causes for human misjudgement“, is also worth a listen.

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